Apple TV Moves Closer to All-in-One Television

Sep 20, 2010  •  Post A Comment

Speculation is revving up about just what shape Apple TV will take after Apple quietly signed a licensing deal with a tech company known for its interactive TV guides, Business Insider reports.

Few details have surfaced about the multiyear deal between apple and Rovi Corp., which was disclosed in an SEC filing, but the consensus is it’s a sign that Apple has big plans for Apple TV, the story reports.

Gene Munster at Piper Jaffray is quoted in the story as writing: "We believe this announcement is further evidence that Apple is developing live TV and DVR features for its Apple TV product, and will likely launch an all-in-one Apple Television in the next 2-4 years."

Munster reportedly has said all-in-one TV is a multibillion-dollar opportunity for Apple.


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