The Paley Center for Media has scheduled its first awards program for May 2012, it was announced by Pat Mitchell, president and CEO of the Center.
Steve Mosko, president of Sony Pictures Television, and one of the three executives on the TV awards planning committee for the Center, said in a statement, "“We have already received considerable interest from television networks and advertisers, and now that we have announced the time and location of our first show we will begin right away to translate this interest into substantive discussions.”
The committee, which also includes Tony Vinciquerra, chairman and CEO of the Fox Networks Group, and Dick Lippin, chairman and chief executive of the Lippin Group, has had the following charge on its plate, according to today’s announcement: "to create an award concept and show that would be consistent with the Paley Center’s commitment to excellence, engage the public in the selection process, celebrate video programming across platforms, and attract a broad and diverse viewing audience to a televised event."
In evaluating how the committee has progressed thus far, Mitchell said, in a statement, "We believe the awards committee has made significant progress in identifying the ways to achieve our objectives, and we will continue to carefully refine our plans to leverage those assets as we further define the nominations process, voting, judging and award categories in the months ahead.”
The reason the awards will be given in May is because it coincides with the annual advertising upfront presentations by the ad-supported broadcast and cable networks, Vinciquerra said in a statement.
The anouncement also said that "The Paley Center for Media also intends to merge its annual New York gala fundraising event with the 2012 awards show to create a single televised celebration. The Paley Center may also introduce one or more of its new awards at its 2011 gala fundraiser."
In various previous reports some have characterized the new Paley awards as a potential competitor to the Emmys.