Political advertising this year is likely to surpass what was spent during 2008’s general election, reports The Hollywood Reporter.
Ad spending for the midterm political elections has already come in at $160 million above what was spent in 2006, the article says. "It’s the most competitive political environment I’ve ever seen," says Evan Tracey, president of Kantar Media’s Campaign Media Analysis Group.
Campaigns for the House, Senate and state governors may run higher than $5 million per day on average, the article says. Local television, radio and cable will see the benefit, with digital and social media also getting a boost, although at a lower rate, the story adds.