The ratings of the debut of Martha Stewart on the Hallmark Channel fell well below the ratings of the reruns it replaced, reports The Hollywood Reporter.
"The Martha Stewart Show" debuted with just 199,000 viewers on Monday at 10 a.m. on Hallmark, compared with the 514,000 viewers who watched "The Golden Girls" in the same time period a year earlier, the story says. The 4 p.m. and 5 p.m. repeats of the program drew just 115,000 and 80,000 viewers–well below the 346,000 and 344,000 who tuned in on Hallmark a year earlier to watch "Little House on the Prairie" and "M*A*S*H," the article says.
Martha Stewart Living Omnimedia Executive Chairman Charles Koppelman said last week that the show may need some time to alert fans to its network move.
In previous years "The Martha Stewart Show" had been in national syndication.