CBS was right in thinking that the title of "$#*! My Dad Says" would grab attention — from people, but apparently not from some digital video-recorders, which are unable to read the symbols, reports the New York Times.
CBS has issued a viewers’ guide to help people program their DVRs to record the show, with the story noting about 38% of households now use the devices. "We consider the DVR our friend," CBS wrote in the guide, issued on Wednesday.
CBS suggested viewers use the program guide to set their DVR’s recording of the program, instead of the search tool. David Poltrack, the chief research officer for CBS, noted that the show’s symbols can be an advantage, because it pushes the program to the top of alphabetical program lists, the story says.