Syndicators Already Thinking of 2012

Sep 28, 2010  •  Post A Comment

With most stations’ plans for 2011 either set or firming up, syndicators are gearing for 2012, reports Paige Albiniak in B&C.

According to the article, "2012 is the next time when important slots could open up. One of those potential slots is currently filled by CBS Television Distribution’s ‘Rachael Ray,’ whose contract ends in 2012. ‘Rachael Ray’ airs at 10 a.m. in the highly rated post-‘Live With Regis and Kelly’ slot on two of the country’s strongest stations: ABC-owned WABC New York and WPVI Philadelphia. Some syndication executives wishfully think that show, whose ratings aren’t as strong in other markets, may end its run; others say that the worst-case scenario is that ABC decides not to renew it and it moves to other stations. Still, if either of those options occurs, a key time slot may open up."

The article continues on to say that some station groups want to replace syndicated shows with local ones in certain time periods. " ‘Stations are always looking to find ways to economically take advantage of the resources they have and to not have to do multi-year deals for syndicated product,’ Bill Carroll, VP of programming at Katz Television Group Programming tells B&C. ‘Whether that’s ultimately a trend will depend on how successful any of these group efforts turn out to be.’ ”

As the article concludes it quotes one syndication executive saying, anonymously, "We need to develop new and different shows, and there are opportunities out there to incubate them. We need to try to fi gure out what those shows might be, and then produce and price them at a level that understands today’s economics.”

One Comment

  1. I know there is no secret bullet to it, but if you could give only one advice, what would it be? What is the most imoprtant thing you learned over the past?

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