Logo

The Hollywood Reporter, 80 Years Since It First Started as A Daily, To Become a Large Format Glossy Weekly Starting Next Month

Sep 13, 2010  •  Post A Comment

The Hollywood Reporter is taking a radical step that its new ownership claim is necessary to save the publication: It will become weekly in October, 2010, 80 years and one month after it first started its life publishing as a daily.

"The five-times-a-week publication will become a large-format, glossy weekly starting next month under the direction of editorial director Janice Min and Richard Beckman, chief executive of parent e5 Global Media," the New York Times reports.

Beckman came to e5 from consumer magazine giant Conde Nast, where he was president of the Fairchild Fashion Group. Prior to taking that postion in March, 2009, Beckman was president of the Condé Nast Media Group and chief marketing officer for Condé Nast Publications. He spent almost 25 years at Conde Nast.

The Hollywood Reporter magazine will be accompanied by a redesigned Website that will focus on breaking news. "The Reporter’s message to the competition: Traditional trade reporting in Hollywood has been in need of heart paddles for a long time and — clear! — we’ve finally arrived with them," the article says, adding, that annual revenue at the publication has shrunk to $30 million from $50 million four years ago.

While its circulation is currently at 47,000, Beckman says that will rise to 60,000 in the first months after the remake, while the goal is to quadruple that in three years, the article says.

According to the article, "The Reporter wants to transform the way it does business but also change the model that has allowed the Hollywood trade publications to exist for nearly a century. Heavily dependent on advertising from the entertainment industry, publications like Variety and The Reporter have long provided favorable coverage of the films and studios that pay their bills. Mr. Beckman is gunning for a larger slice of the advertising market: beauty, fashion, consumer electronics and liquor, for starters."

Interestingly, though the article doesn’t mention it, the Reporter and Variety have gone after these other ad categories for years.

The article concludes, "And although some in Hollywood may be skeptical, Mr. Beckman, never one to lack brio or confidence, is not deterred. ‘It makes me laugh to get pigeonholed by these morons,’ he said.

6 Comments

  1. Now this is sad! Another example of the ‘suits’ outside of showbiz presuming to come in and “fix” our beloved Trades.
    Have we really sunk this low?

  2. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  3. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  4. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  5. I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I’m very very impressed.

  6. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

Your Comment

Email (will not be published)