With Strong Early Sales, 90% of Super Bowl Ads Are Sold on Fox, With Prices of About $3 Million

Sep 16, 2010  •  Post A Comment

The Super Bowl, which will be on Fox in 2011, has already sold more than 90% of its advertising time with prices running at about $3 million for a 30-second spot, reports Reuters.

The strong demand suggests that the economy and budget issues aren’t dampening the appeal of reaching an audience of more than 100 million viewers, the article says. Only a handful of spots remain for the Feb. 6 game, which will be played in Texas, the story adds.

At this point in time last year, CBS had sold about 70% of its advertising time for the championship game, the article said.


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