If the Mantra for Retailers is ‘Location, Location, Location,’ the Mantra for TV Programmers and Consumer Distributors Alike is ‘Marketing, Marketing, Marketing.’ Here’s the Best of Cable Marketing

Oct 27, 2010  •  Post A Comment

The best of cable marketing–both on the programming and distributing sides of the business–is honored every year by CTAM’s Mark Awards, helped along by their traditional media trade partner, our friends at Multichannel News.

Given the importance of marketing in these days of media fractionalization–coupled with the consumer’s seemingly insatiable desire to consume media when and where he or she wants it–we all need to pay attention to best practices in marketing.

To that end we have the full list of Mark Award winners if you click here. Furthermore, if you want to see a video sizzle reel of the programmer winners, you can find it by clicking here. If you want to  see the sizzle reel of distributor winners, click here.



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