NBC Rules Sunday Ratings as Football Surges

Oct 4, 2010  •  Post A Comment

NBC’s “Sunday Night Football” telecast featuring the Chicago Bears and the New York Giants scored a 14.2 household rating in the overnight Nielsens, according to The Hollywood Reporter, as the network easily won the night’s overall ratings battle. It was the best number for an October prime-time NFL game in 10 years, the story reported.

Here are the hour-by-hour results:

Fox benefited from the NFL broadcast overrun at 7 p.m., collecting a 7.6 rating in the 18-49 demographic and a 4.3 for "The O.T.," ahead of NBC’s pre-game, which had a 2.5 in the 18-49 demo, according to TVbytheNumbers.com. CBS’s "60 Minutes" had a 2.1 rating and the season premiere of ABC’s "America’s Funniest Home Videos" had a 1.8 in the 18-49 demographic for the hour.

At 8 p.m. NBC’s game earned a 6.3 rating in the 18-49 demo for the hour, over Fox’s "The Simpsons" and "The Cleveland Show," which had ratings of 4.1 and 3.1, respectively, in the 18-49 demo. CBS’s "Amazing Race" measured a 3.3 in the 18-49 for the hour, and ABC’s "Extreme Makeover" managed a 2.5 rating in the same demo.

In the 9 p.m. hour, the NFL game grew to a 7.2 rating in the 18-49 demo, while ABC’s "Desperate Housewives" was strong with a 4.3 in the 18-49–better than CBS’s "Undercover Boss" with a 4.0 in the same demographic. Fox’s "Family Guy" and "American Dad" logged a 3.9 rating and a 2.9, respectively, in the 18-49 demographic.

At 10 p.m., NBC’s football coverage won the slot with a 6.9 rating in the 18-49 demographic for the hour, while the season premiere of CBS’s "CSI: Miami" registered a 3.2 in the 18-49 demo, ahead of ABC’s "Brothers & Sisters," which earned a 3.0 ratings in the same demographic for the hour.

In the overall tally for the night, Fox was second behind NBC, followed by CBS in third with ABC fourth.


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