NBC Wins Sunday Ratings Battle as Carriage Dispute Takes Toll on Fox Numbers

Oct 18, 2010  •  Post A Comment

NBC was the big winner of the Sunday night Nielsen race, according to TVbytheNumbers.com.

Fox had the NFL broadcast overrun of the late-afternoon game and the second game of the National League Championship Series, featuring the San Francisco Giants vs. the Philadelphia Phillies, but due to the Cablevision/News Corp. carriage dispute, the Fox numbers were skewed for the night.

At 7 p.m. NBC’s pregame show for the NFL broadcast had a 2.8 rating in the 18-49 demo, ahead of CBS’s "60 Minutes," which had a 2.4 in the same demo, and ABC’s "America’s Funniest Home Videos" with a 1.8 in the 18-49 demo.

In the 8 p.m. hour NBC kicked off the Indianapolis Colts vs. the Washington Redskins, pitting Peyton Manning against Donovan McNabb, and the hour earned a 5.8 rating in the 18-49 demographic. CBS’s "The Amazing Race" logged a 3.4 and ABC’s "Extreme Home Makeover" a 2.3, respectively, in the 18-49 demo.

At 9 p.m. NBC’s "Sunday Night Football" continued its dominance with a 6.7 rating in the 18-49 demo, easily beating ABC’s "Desperate Housewives," which had a 3.8 in the 18-49 demographic, and CBS’s "Undercover Boss," close behind with a 3.5 in the same demo.

The 10 p.m. hour was also won by NBC’s broadcast of the Colts-Redskins’ game, with a 6.4 rating in the 18-49 demo. CBS’s "CSI: Miami" was barely ahead of ABC’s "Brothers & Sisters," 2.8 to 2.7 in the 18-49 demographic.

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