Scott Kurnit, a pioneer in the cable business who hit a mother lode as the founder and CEO of about.com when he sold it at the peak of the Internet boom for $724 million, is back with an idea he hopes will become equally popular.
It’s called AdKeeper, and the idea could not be more simple in execution. According to an announcement about the service, "When consumers see a ‘K’ button on an [onliine] ad that interests them, they hit the K button, and continue their reading or viewing experience uninterrupted. The ad is copied in their Keeper, where it can be visited later, at the consumer’s convenience. Once in the Keeper, consumers can sort and organize their ads, click through to get more information, make their purchase, or print a coupon. They can also rank, review, and share ads they think their friends would find helpful or entertaining."
Participating marketers include, according to the announcement: Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kmart, Kraft Foods, Macy’s, McDonald’s, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, Unilever and Warner Bros.
Kurnit has also set up an advisory board for AdKeeper that read likes a who’s who of luminaries: Bob Greenberg (R/GA), Janet Robinson (The New York Times Company), John Battelle (Federated Media), Jeremy Allaire (Brightcove), Ken Lerer (Huffington Post), Bijan Sabet (Spark Capital), John Borthwick (Betaworks), Wenda Harris Millard (MediaLink), David Rosenblatt (Former DoubleClick), Peggy Conlon (The Advertising Council), David Cowan (Bessemer Ventures), and George Schweitzer (CBS).
AdKeeper launches today, Oct. 11, 2010, in beta, and is currently available by invitation only, the announcment says, adding that it will be "widely available in the first quarter of 2011."
More information about the site can be found at Adkeeper.com