The Hub’s Debut Shows Better Ratings than Predecessor Discovery Kids

Oct 13, 2010  •  Post A Comment

The Hub, the new cable network co-owned by Discovery Communications and toy maker Hasbro, debuted on Sunday with better ratings than what its predecessor, Discovery Kids, had during its last week on the air reports the Los Angeles Times’ Company Town blog.

On its first day, the Hub averaged 59,000 viewers between the ages of 6 to 11, compared with the 11,000 kids in that age range who watched Discovery Kids the previous week, the story says.

Despite the improvement, the Hub is still a long way from bigger children’s networks, with the Disney Channel, for instance, averaging more than 900,000 viewers between six to 11 years old.

"Family Game Night" was the Hub’s brightest spot, the story notes, attracting an average of 116,000 viewers between six to 11 for the hourlong show.

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