Google TV’s announcement on Monday, Oct. 4, 2010, may be most telling in regard to which companies have not yet partnered with Google for the service, the New York Times reports.
"[T]he announcement underscored the difficulties companies face as they try to work their way into the living room," the story said, adding, "The major television networks — ABC, CBS, Fox and NBC — will not participate, at least for the moment."
The article says, "James L. McQuivey, a principal analyst at Forrester, the technology research firm, called the partnerships ‘underwhelming.’ Still, he said, other Google TV features, like the ability to search the Web for information about an actor or chat with friends on Twitter while watching TV, are more important to its success. ‘They don’t actually need content partners to start their little revolution,’ he said. ‘They don’t need the major broadcasters to play along because they can do a lot of cool things with you as a viewer without having to share any of the money.’
The article also says, "The average American watches five hours of TV a day, making it the biggest medium for advertisers. ‘One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and advertisers,’ Ambarish Kenghe, developer product manager for Google TV, wrote in the company blog post on Monday. Google faces competition from makers of set-top boxes including Apple, TiVo, Boxee and Roku, and from television distributors."
Here’s a video Google has put together about apps for Google TV: