HD TV Sets Now in 56% of Country; But Big Lag in Actual HD Viewing Continues

Nov 9, 2010  •  Post A Comment

According to Nielsen, 56% of U.S. Households now have high definition TV sets, but actual viewing in HD still lags far behind, reports Television Broadcast.

According to the article, "Just 13 percent of total-day viewing on cable TV is in HD, the media measurement company reports. The ratio’s a bit higher on broadcast networks–19 percent. ‘In other words, despite the billions of dollars that Americans have spent buying high-definition TVs, more than 80 percent of television viewing is still a standard-definition experience,’ Nielsen said."

Says the article, "Nielsen broke out a few demographics on HD viewing, including genre and age. More people watch cable sports in HD than any other type of programming–21 percent of all equipped households. Viewing was highest among people 18-34, with 28 percent of that group tuning in. Just 2 percent of people 35-64 watched sports in HD, however."

Interestingly, in an ethnic breakdown, the article says that, according to Nielsen, about 66% of all Asian American homes have HD TV sets–the most of any ethnic group.

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