Reverse Exchange: ABC Affiliates Now Making Some of Their Commercial Time Available to the Network

Nov 22, 2010  •  Post A Comment

ABC affilates are now making some of their commercial time available to ABC, B&C reports.

Accroding to the article, "Affiliates will offer the network 16 units, mostly in prime. The first week involves The Bachelor, No Ordinary Family and The Middle in prime, along with a pair of Good Morning America spots, among others.The second week also involves primetime shows, GMA and the daytime soaps."

The story also notes, "Almost two months after ABC announced its landmark Inventory Exchange System (IES), which makes batches of network spots available for purchase by the affiliates, the affiliates are now making their own spots available for purchase by the network.

"ABC has put extra spots up for sale during the election season and the winter holiday shopping season. ABC and its affiliates body had spoken of making the inventory exchange a two-way street, and it looks as though that street will run both ways January 3-16."


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