"A new study by Nielsen, commissioned by the Cable & Telecommunications Association for Marketing (CTAM), argues that most people who watch at least some content from the Web on their TV sets are ‘cord keepers’ rather than ‘cord cutters,’ reports The Hollywood Reporter.
According to the article, "One key finding of the survey, which will be unveiled this week: 84% of such viewers reported that they are watching the same amount, or more, regularly scheduled TV since they started streaming or downloading content to watch on their TV set. Importantly for TV distributors, 92% of these entertainment enthusiasts subscribe to a pay TV service, with only 3% reporting plans to give up their subscription. Plus, more than half — 53% — said they have discovered shows by viewing them via the Internet first and then sought them out on regularly scheduled TV."
The survey included 769 people between the ages of 18 and 49, the story said. The amount of people in the U.S. who currently watch some content from the Web on their TV sets is 11%, the article noted.