Worrisome Trend or Will Most Just Shrug This Off: Wednesday Primetime Ratings Debacle–Na Na, My Low Ratings Were Higher Than Your Low Ratings

Nov 11, 2010  •  Post A Comment

With one exception, it was the battle of low ratings on the broacast networks on Wednesday night, Nov. 10, 2010.

ABC’s braodcast of the 44th annual CMA awards, hosted by Carrie Underwood, saw its ratings in the 18-49-year-old demo fall "11% vs. last year to their lowest ever," reports TVbytheNumbers. Still, that number–an average of 4.7 in the 18-49 demo–was enought to win the night in that demo.

The article adds, "CBS got hit hard as every show hit series low ratings. ‘Survivor: Nicaragua’ fell 14% vs. last week to a 3.2 adults 18-49 rating. ‘Criminal Minds’ 3.0 rating was down 23%. ‘The Defenders’ slipped 22% to just a 1.8 rating. ‘That Defenders’ rating was the lowest for CBS for an original episode in that time slot in nearly seven years (since 12/10/03)."

Over at NBC and Fox, the story was similar. All of NBC’s primetime lineup was down, culminating wtih "Law & Order: LA’s 1.7 rating slipping 11% vs. last week," the article noted.

At Fox, "Hell’s Kitchen’ was down 13% versus its rating three weeks ago, when last it aired.

The good news was at the CW. "America’s Next Top Model rose a tenth in the CW target women 18-34 demo to a 2.2 rating, while Hellcats was up 20% in women 18-34 to a 1.7 rating," the story says.


  1. So what is the trend?

  2. Very useful post..

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