Fox Wins Slow Night in Ratings as Snowed-Out Football Game Dooms NBC

Dec 27, 2010  •  Post A Comment

The overrun of the Giants-Packers game was enough to push Fox to a win in adults 18-49 on a night when NBC lost its NFL game to a snowstorm and the bulk of the prime-time schedule consisted of reruns, TVbytheNumbers.com reports.

NBC’s scheduled game between the Philadelphia Eagles and Minnesota Vikings was moved to Tuesday night, forcing the Peacock Network to rely on repeats of “Minute to Win It” and “Law & Order: SVU.” In the end it was Fox on top for the night with an average rating of 3.1 in the 18-49 demo, well ahead of CBS (1.6 rating), ABC (1.4) and NBC (1.4)

CBS took top honors in overall viewers with an average of 8.6 million to 8.2 million for Fox, 6.2 million for ABC and 4.4 million for NBC.

NBC’s broadcast of the NFL show "Football Night in America" came in third at 7 p.m., bested by Fox’s NFL overrun and "The O.T." which had a 6.4 rating and a 3.8, respectively, in the 18-49 demo to NBC’s 1.2 in the same demo. CBS’s "60 Minutes" was second with a 1.9 in the 18-49 demo for the hour.

At 8 p.m. NBC’s "Football Night In America" collected a 2.1 in the 18-49, up against all reruns. The only other new show of the night was Fox’s "Running Wilde" at 9:30 p.m. ET, which had a 1.3 in the same demo.

One Comment

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