‘Mike & Molly’ Ranks as Top New Show in Viewer Engagement

Dec 3, 2010  •  Post A Comment

CBS’s "Mike & Molly" came out on top among new fall shows in Nielsen’s viewer engagement ratings, according to The Hollywood Reporter’s Live Feed blog.

That "Mike & Molly" was trailed by "Raising Hope" and "Running Wilde" suggests new comedies may be showing better engagement than dramas, the report says, pointing out, "if that’s the case, CBS’s ‘$#*! My Dad Says’ is notably absent."

Engagement ratings measure how much information a viewer recalls from a show, something that’s important to advertisers, who want to reach viewers who are paying close attention, THR says.

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