AOL, Klum Partner on Wide-Ranging Online Content Project Aimed at Women

Jan 27, 2011  •  Post A Comment

AOL is working with "Project Runway" host Heidi Klum to create original content and online videos targeted to women, reports MediaPost’s OnlineMediaDaily.

Klum and Full Picture Entertainment, the producers behind "Project Runway," will create videos, blogs, photo galleries and articles about parenting, beauty, arts and crafts and relationships, the story notes.

"Right now, advice seems so scattered online," said Klum, according to the article. "I have created a place on AOL that’s really one-stop-shopping" for women.

The move comes as AOL has been beefing up its content through partnerships and acquisitions, such as the purchase of TechCrunch.

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