As Advertisers Bail Out on MTV’s ‘Skins,’ Who’s Left Sponsoring the Show?

Jan 25, 2011  •  Post A Comment

Advertisers are deserting MTV’s controversial teen-centric series “Skins,” with Taco Bell, Subway and others fleeing the edgy program. So who does that leave still running commercials in the show? Direct-response ads for a stretch mark creme, movie commercials and promotions for MTV’s own shows, according to The Hollywood Reporter.

The show’s second episode on Monday night also featured MTV’s public service campaign against digital bullying, the story notes. The episode ran multiple ads for the Adam Sandler and Jennifer Aniston comedy "Just Go With It," from Columbia Pictures, and other movies such as Anthony Hopkins’ horror film "The Rite," the story says.

The program also had spots for Red Bull and acne treatment Zeno, as well as multiple direct-response ads for Celtrixia, a creme that treats stretch marks, the article points out.

Deadline.com reports that "Skins" co-creator Bryan Elsley issued a lengthy statement about the controversy over the U.S. version of the show.

"I have lost count of the letters we have been sent by viewers who tell us that they have been able to approach their parents or teachers with their difficulties after watching the show. It is something that we take a great deal of pride in and which can unfortunately be eclipsed by some of the negative attention," he writes. "Our approach is not careless."

One Comment

  1. If the sponsors feel their slot is viable and commercial, over risking their reputation, then they will usually go ahead and advertise

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