E! scored its best performance in the past four years of covering all the activities on the red carpet at the Golden Globes, according to Nielsen data.
According to a release put out by E!, "E! averaged over 1.6M total viewers for its Live From the Red Carpet: Golden Globes 2011 coverage from 6PM-8PM. It was the best performance in four years with Household ratings and up +5% from 2010 with a 1.36 HHLD."
Interestlngly, one of E!’s biggest competitors for Globe red carpet coverage is NBC, which is expected to become a sibling network as soon as the Comcast-NBC deal comes through. E! is owned by Comcast.
For the first half-hour of its red carpet coverage, NBC did a 1.7 rating and a 5 share with 18 to 40 year olds. It drew 7.4 million live + same day viewers.
For the second half-our of its red carpet coverage, NBC pulled a 2.3 rating with a 6 share in the 18 to 49 year old demo. And viewership (live + same day) jumped to just under 9 million.
Going back to E!’s coverage, the announcement also said that: "The time period more than tripled from the prior four week average with households and the 2 hour arrival show hosted by Ryan Seacrest and Giuliana Rancic built +58% during its own performance."
E!’s online site also racked up good numbers during the Globes, and ended up with "the highest ever page view tally for the day of a red carpet event, beating out the Academy Awards 2010 by +9%," the announcement said.
What will be of interest next year is how NBC and E! will coordinate their Globe coverage–if at all–since they’ll both be under the same ownership.
The release went on to say that The time period more than tripled from the prior four week average with households and the 2 hour arrival show hosted by Ryan Seacrest and Giuliana Rancic built +58% during its own performance.