The CEO of a major media company received a 35% bump in salary and bonus last year, bringing his 2010 package, including equity awards, to $28 million, reports the Los Angeles Times’ Company Town blog.

Robert Iger, the CEO of the Walt Disney Company saw his  Iger’s salary and bonus rise to $16.3 million  from $12 million in 2009.

The company’s compensation committee said Iger was rewarded for his "exceptional performance" in a slow economy, with the cable networks ESPN, ABC Family and Disney Channel delivering record ratings.