Snooki Jewelry, Snooki Sunglasses, Snooki Perfume–‘Jersey Shore’ Star Expands Licensing Efforts

Jan 6, 2011  •  Post A Comment

Nicole "Snooki" Polizzi has tapped New York-based SRG Ventures to manage the creation of licenced products that will feature her name, starting with flashy jewelry and giant sunglasses and expanding into perfume, swimwear, handbags, and more, reports the New York Post.

"Snooki has a passion for a lot of different products," said Stephen Goodman of SRG Ventures. "We’re being very strategic and selective about who we partner with."

Snooki already has a licensing deal with Happy Feet, which makes fuzzy slippers that she wears on “Jersey Shore.” The Post adds that styles designed by Snooki–with animal prints and neon colors–have already racked up retail sales in the six figures.

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