If you watch the Super Bowl and expect to be tantalized by the sight of bottles of Coors or Sam Adams, forget about it. The lone beer company that will be advertising during Super Bowl XLV will be Anheuser-Busch, reports the AP.
The sponsorship deal with the maker of Budweiser, Michelob and Busch is not only for the upcoming Super Bowl, set for Feb. 6 at Cowboys Stadium in North Texas, but also for the next three Super Bowls. This year’s game will be televised by Fox. Anheuser-Busch InBev announced that it has secured the position as the only national beer advertiser in the NFL championship game through 2014.
Budweiser has been a Super Bowl advertiser for 23 years. Along with ads for Budweiser and Bud Light, this year’s lineup will include a spot for the company’s Belgian lager Stella Artois.