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The Most-Used In-Car App Is … (and it’s got nothing to do with navigation)

Jan 26, 2011  •  Post A Comment

The most-used in-car app, surprisingly, has nothing to do with navigation or mapping or directions, reports our friend Jefferson Graham in USA Today.

According to the story, "Pandora is the most-used in-car app, because of its user base of 80 million and the company’s push to get into cars. Toyota also will have iHeartRadio’s local stations, MovieTickets.com, OpenTable dining reservations and Bing search apps available. Buick will offer Stitcher podcasting."

Separately, Graham details the use of Pandora in autos: "By tapping into the Internet from the iPhone (and, in some cases, Android and BlackBerry phones) Pandora now can be played in many cars with special dashboard controls, including Ford Fiesta, new Minis and most new Mercedes-Benzes. Coming this year: Pandora in the new Toyota Prius V, Hyundai Veloster, new BMWs and Buick Verano. In some cases, the phone connects directly through a jack to the car audio system, in others via Bluetooth. Prices for the feature range from $299 to $2,000.To bring Pandora to older vehicles, auto stereo manufacturers Alpine, Pioneer, JVC and Kenwood are offering car radios that can connect to the smartphone for Pandora integration at prices ranging from $199 to $1,200."

The article also notes, "To celebrate its 10 billionth app download, Apple recently listed its most downloaded apps. Pandora was No. 1 among the free apps for iPad and No. 2 for iPhone. Pandora added 35 million listeners in 2010."

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