Top Daytime Executive Leaving CBS

Jan 19, 2011  •  Post A Comment

The head of daytime programming for CBS will leave the network when her contract expires at the end of the month, reports TV Guide.

Senior Vice President Barbara Bloom has been with CBS in her present job since 2003 after working in ABC Daytime. Under her leadership, CBS canceled two decades-long soap operas, "Guiding Light" and "As the World Turns." The network also won back-to-back Emmys for outstanding drama series with "The Bold and the Beautiful" in 2009 and 2010.

Bloom also oversaw Drew Carey’s taking over "The Price Is Right," the return of "Let’s Make A Deal" with Wayne Brady, and the new chat fest "The Talk."

In a statement, CBS Entertainment President Nina Tassler said, "Barbara artfully led CBS through several key transitions in her eight years here. All of these efforts have positioned CBS very well for the future. Daytime is successful, profitable, refreshed creatively and has more variety of programming for our audience. We wish Barbara tremendous success wherever her talents take her."

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