Just days after the Super Bowl attracted a record audience, an NBC executive said that the network will be asking for more than the almost $3 million per 30-second spot charged by Fox this year, reports Jon Lafayette in B&C.

"Obviously with the ratings and what it’s done, we’re going to push price," said NBC president for network ad sales Marianne Gambelli, according to the piece. "Where it goes, I’m not exactly sure yet, but we’ve got a lot of conversations going on, we have a lot of activity and there’s a lot of demand for it."

Gambelli was speaking as part of a panel discussion at the Association of National Advertisers’ TV and Everything Video Forum in New York on Thursday, the story notes. The article adds that Horizon Media founder Bill Koenigsberg said it’s getting harder to find opportunities to reach mass audiences the way the Super Bowl does.