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Grammy Ratings Surpass Even Last Year’s Milestone

Feb 14, 2011  •  Post A Comment

CBS’s telecast Sunday night of the Grammy Awards topped the high-water mark set by last year’s awards show, according to preliminary numbers from Nielsen, TVbytheNumbers.com reported.

The broadcast scored a 10.0 average rating in adults 18-49, up about 1% vs. 2010. It attracted an average of about 26.55 million total viewers, an improvement of 3% over last year.

The 2010 ceremony was considered a strong performer with 25.9 million total viewers, the most at the time since 2004.

This year’s show was also the highest-rated Grammys telecast in the 18-49 demo since 2001, the website reported.

The all-time mark for the Grammys telecast–which has always aired on CBS–was in 1984, when the broadcast drew an average of 51.7 million total viewers, the website reported. That was the year that Michael Jackson’s “Thriller” was a big winner.

Big winners last night included Lady Antebellum, Arcade Fire, Lady Gaga, Bruno Mars and Train.

 

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