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MyNetwork TV Renewed for Three More Years

Feb 11, 2011  •  Post A Comment

"After a shaky start and three format changes, MyNetwork TV can finally relax: Station groups, including the ten Fox-owned stations, have renewed the programming service for three more years," reports Paige Albiniak at B&C.

According to the article, "MyNetwork TV’s ratings might not be up there with the Big Four, but they are large enough to keep affiliates happy. ‘With MyNetwork TV, I get more inventory per hour than I would get from Fox or ABC, albeit at lower ratings," says [Perry Sook, president and CEO of Nexstar Broadcasting].’ "

The story adds, "Business-wise, the network has been able to bring big studios such as NBC Universal and Warner Bros. to the table, luring them with the promise of a primetime run. ‘A big part of why we can do this is because we have a lot of confidence that we are going to be able to fuel this pipeline with programming,’ says Frank Cicha, senior VP of programming for Fox Television Stations. ‘Distributors see MyNetwork TV as a simple way to increase their revenue. One thing I really like about this new model is that there are no rules. The only limit is the creativity and vision of the distributors that we work with.’ "

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