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NBC Chooses to Bat First When Upfronts Roll Around

Feb 18, 2011  •  Post A Comment

NBC will lead off the broadcast networks’ upfront presentations–the network’s first chance to unveil new programming under its new Comcast Corp. ownership, B&C reported.

The network’s presentation has been scheduled for Monday morning, May 16, when it will be the first of the broadcast nets to roll out its fall schedule. The event is set for New York’s Hilton Hotel. Fox will follow with its own presentation later in the day at Wollman Rink in Central Park.

NBC, which is mired in fourth place in the broadcast ratings, held off on announcing its upfront plans in part due to delays in the acquisition of NBC Universal by Comcast, which became final Jan. 28. NBC now has a new lineup among its top brass, including former Showtime exec Bob Greenblatt, now NBC Entertainment Chairman, who will be a key player in the network’s upfront.

ABC’s upfront takes place the following day–Tuesday, May 17–at Lincoln Center, and CBS is scheduled for Wednesday, May 18, at Carnegie Hall.

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