NBC Hits an All-Time Low in Thursday Ratings; Fox’s ‘Idol’ Falls 21% From Last Year

Feb 18, 2011  •  Post A Comment

Fox’s “American Idol” continued to fall short of last year’s ratings, but Thursday’s installment–along with a decent showing by its lead-out, “Bones”–was enough to lift Fox to another easy ratings win for the night, TVbytheNumbers.com reported.

Fox wound up with a 5.4 average rating for the evening in adults 18-49, better than CBS (3.0 average), ABC (2.7), Univision (2.1) and NBC (2.0). In total viewers it was again Fox on top, averaging 15.9 million for the night to 13.1 million for CBS, 7.7 million for ABC, 5.1 million for NBC and 4.2 million for Univision.

NBC’s numbers in the 18-49 demo reflected the ongoing struggle for the network that once owned Thursday nights. The network’s rating was its lowest Thursday night ever for a night of original programming, and its lowest for any night of regular original programming this season.

At 8 p.m. "Idol" scored a 7.5 in the 18-49 demographic, topping CBS’s "The Big Bang Theory" 3.7) and "$#*! My Dad Says" (2.6). ABC’s "Winter Wipeout" earned a 1.9 in the 18-49 demo, while NBC’s "Community" and "Perfect Couples" collected a 1.8 and a 1.4, respectively, in the 18-49 demo. "Vampire Diaries" on CW also had a 1.4 in the 18-49 demo.

At 9 p.m. ABC’s "Grey’s Anatomy" edged Fox’s "Bones," 3.7 to 3.3, in the 18-49 demo for the hour. NBC’s "The Office" also had a 3.3 average rating, followed by "Parks & Recreation" with a 2.3. On CBS, “CSI’s” Justin Bieber episode had a 2.9 in the 18-49 demo. CW’s "Nikita" netted a 0.8 in the same demo.

The 10 p.m. hour was won by CBS’s "The Mentalist" with a 3.0, over ABC’s "Private Practice," which had a 2.4 in the same 18-49 demo. NBC’s "30 Rock" and "Outsourced" trailed with a 2.0 rating and a 1.5, respectively, in 18-49.

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