NBC is already talking with advertisers and media agencies about ads for Super Bowl XLVI, set for Feb. 5, 2012, Advertising Age reports. And the network has been quiety testing the waters for what would amount to a hefty price increase.
NBC has hinted that the price could go as high as a record $3.5 million for a 30-second spot, which could add up to a total as high as $210 million for the event. For this year’s Super Bowl, aired on Fox, advertisers reportedly paid between $2.8 million and $3 million for 30 seconds of ad time.
Fox sold out its Super Bowl inventory early, and interest in the 2012 game remains high despite a pending NFL labor issue that could sink the 2011 season, the story notes.