Sunday Ratings: CBS’s Grammys Telecast Overwhelms the Competition

Feb 14, 2011  •  Post A Comment

CBS’s three-hour-plus broadcast of the 53rd Annual Grammy Awards, including performances by Justin Bieber, Usher, Mick Jagger, Bob Dylan and Barbra Streisand, was a ratings bonanza for the Eye Network, according to TVbytheNumbers.com. The competition, meanwhile, had to settle in general for subpar numbers.

In the end CBS had a big win for the night with an 8.2 average rating in the 18-49 demo, to just a 2.3 for Fox, a 2.0 for ABC and a staggeringly low 0.9 for NBC. The numbers were perhaps even more striking in total viewers, where CBS finished with an average of 23.7 million to 7.4 million for ABC, 4.8 million for NBC and 4.6 million for Fox.

At 7 p.m. CBS’s "60 Minutes," which featured Lady Gaga in a pre-Grammys interview, scored a 2.1 in the 18-49 demo for the hour, ahead of ABC’s "America’s Funniest Home Videos" with a 1.85 and NBC’s "Dateline" with a 1.15 in the same demo.

At 8 p.m. the Grammys’ first hour netted a 9.5 in the 18-49 demo, well ahead of Fox’s "The Simpsons" and "Bob’s Burgers," which had a 2.7 and a 2.1, respectively, in the same demo. ABC got a 1.6 in the 18-49 demo for the hour with "Extreme Makeover" and hour two of "Dateline" on NBC had a 1.05 in the same demographic.

The Grammys remained on top at 9 p.m. with a 10.85 in the 18-49 demo for the hour. Fox’s "Family Guy" and "The Cleveland Show" had a 3.2 and a 2.4, respectively, in the 18-49 demo, while ABC’s "Desperate Housewives" earned a 2.65 in the 18-49 demo for the hour.

At 10 p.m. the Grammys wound up the night with a 10.5 in the 18-49 demo for the hour, while ABC’s "Brothers & Sisters" managed only a 1.8 in the same demo.

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