Pre-Super Bowl commercial time is in unusually high demand this year, with advertisers ranging from Kraft Foods’ Ritz crackers to Ford Motor buying up time before the kick off to either help their Super Bowl ad buy or to participate in the game’s hoopla without having to pay $3 million per spot, writes our good friend Brian Steinberg in Advertisng Age.

"Depending on the time of day, ad spots and packages during Fox’s pre-game programming this year can go for between $100,000 to $2 million, according to a person familiar with the situation. Commercials during the game have been going for $2.8 million to $3 million this year," Steinberg writes. "No matter the price, the hours of lead-in this year look to be filled with ads and surprising promotions from a number of big spenders."

To read Steinberg’s entire article, please click here.