TNT’s 2011 NBA All-Star Game on Sunday Pulls in Biggest Audience Since 2003; ‘Amazing Race’ Down 14% Vs. Last February

Feb 22, 2011  •  Post A Comment

TNT’s 2011 NBA All-Star Game on Sunday night pulled in the biggest audience since 2003, with 9.1 million total viewers tuning in and earning a 5.2 household rating,reports B&C.

The game, in which the West beat the East by 148-143, was second only to the record 10.1 million viewers who tuned in during 2003, when TNT aired its first presentation of the event and Michael Jordan made his last appearance in the match, the story notes. Compared with last year, the game represented a 33% gain in total viewers and a 37% bump in ratings, it adds.

Later on Sunday night CBS’ perennial Emmy-winner "The Amazing Race" made its season debut. According to Deadline.com, "The spring cycle of CBS’ ‘The Amazing Race’ (2.4/7, 9.1 million) was down 14% from the February season premiere last year. It was tied in the 8 PM hour with another reality veteran, ABC’s ‘Extreme Makeover: Home Edition’ (2.4/7, 9.5 million), which was up a big 50% from last week’s low against the Grammy Awards. CBS’ ‘Undercover Boss’ (2.6/7, 10.6 million) was down 21% from its most recent original on Jan. 16 when the show aired against NBC’s ‘Golden Globes’ but CBS’ lineup benefited from a football lead-in that night. ‘CSI: Miami’ (2.2/6, 10.5 million) was down a tenth in the demo from its most recent original on the same night, Jan. 16."

The Deadline story said that "Fox’s comedy block edged out competition on a quiet Sunday night, which was probably impacted by viewers’ Presidents Day weekend-related activities. It was a photo finish demo race, with Fox averaging a 2.4/7 in 18-49, ABC a 2.3/7 and CBS a 2.2/6." CBS also led the night in total viewers, with 10.4 million of them, the story said.

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