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Updated Ratings Confirm Drop in Viewership for Oscars

Feb 28, 2011  •  Post A Comment

ABC’s broadcast of the Academy Awards was the ratings winner on Sunday night, even though the numbers were off from the previous year, reports TVbytheNumbers.com.

Ratings for the live telecast continue to be subject to revisions, but the latest figures confirm the falloff from 2010. The Oscars telecast averaged an 11.7 rating in the 18-49 demographic, according to the report, down 12% from last year’s 13.3 average. Total viewers fell 9% to an average of 37.6 million, down from 41.3 million last year.

From 7-8:30 p.m. ABC’s coverage of the stars arriving, "Oscar’s Red Carpet," scored an average rating of 6.4 in the 18-49 demographic. CBS’s "60 Minutes" at 7 p.m. had a 1.2 in the same demo, followed by "The Amazing Race,” from 8-9 p.m., grabbing a 2.1 in the demo.

The only other new show of the night was CBS’s "CSI: Miami" at 10 p.m., where is netted a 2.0 in the 18-49 demo.

2 Comments

  1. Surprisingly, I thought Anne Hathaway and James Franco did a pretty good job as co-hosts.

  2. Would be interested in seeing the overall viewership pattern. From my perspective, the show seemed lackluster and under normal circumstances would have suffered audience attrition. Could be that the interest in the final awards kept folks around though.

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