A January ratings plunge for Glenn Beck’s show on Fox News leads to the question of whether the talk show host is losing his popularity, writes Nellie Andreeva at Deadline.com.
"Glenn Beck" averaged 1.8 million viewers in January, representing a 39% drop from a year earlier, the story notes. Among viewers between the ages of 25 to 54, the plunge was 48%, with viewers in the demographic dropping to 397,000, the article adds.
Some of the decline may be explained by last January’s high ratings for Fox News, helped by interest in the Massachusetts governor race, the piece points out.
Andreeva writes that despite that, last month’s ratings represent "a very steep decline for Beck, who peaked at 2.8 million viewers in 2009, drawing more viewers than all of his cable news competitors combined."
The story also says that Fox News’ "On the Record with Greta" dropped 36% in total viewers, while CNN’s "Anderson Cooper" dropped 34% in total viewers last month.
Andreeva adds, "Beck has also come under fire for his attacking style and controversial remarks, including his 2009 statement that President Obama was a racist that led to in a number of advertisers pulling from his show. As of Sept. 2010, 296 advertisers had asked not to be on Glenn Beck, up from 26 in August 2009."