"[T]ime-shifting usage rose 17.9% in the third quarter of 2010 and 13.4% in the fourth quarter of 2010. Looking at overall TV usage, there were some 289.2 million average TV viewers, about a 1.0% rise over the same period a year ago. Time-shifted viewers amount to 105.9 million, a 16.7% gain. "
So writes our good friend Wayne Friedman at MediaDailyNews. He get the stats from Nielsen Media Research.
Friedman also notes, "For those 25-34 years old who have DVRs in their homes, time shifts encompassed 22% of all their TV viewing; for 35-49 viewers, 19% of the time; and for 50-64 viewers, 16% of the time. By way of comparison, those 18-24 viewers use DVRs around 19 hours a month — around 15% — while those 12-17 viewers time-shifted 18 hours, for 16% of all TV viewing."
The story adds, "Nielsen says as a result of DVR usage, the average U.S. TV viewer watched 154 hours per month of television — an 18-minute gain over the same period a year ago. (This includes homes regardless of whether they have DVR machines.)"