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Comcast Chief Acknowledges Newly Acquired NBC Has a Long Way to Go

Mar 3, 2011  •  Post A Comment

Comcast Chief Executive Brian Roberts conceded Wednesday at an investor conference that his newly appointed NBC entertainment chairman, Bob Greenblatt, has "a very tough job," according to The Hollywood Reporter.

"We are in last place in the big four networks. That’s going to take time," Roberts said. He added that the two companies are already using synergy, such as last week’s and last weekend’s Golf Channel and NBC coverage of the WGC-Accenture Match Play Championship, with NBC’s coverage branded as "Golf Channel on NBC," the story says.

Roberts said that helped lead to a "a high point for the ratings of the Golf Channel."

 

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