One of the stars of Fox News is considering a partial or entire takeover of a cable channel as he contemplates his future beyond his contract with Fox News, reports The New York Times.
The star is Glenn Beck, whose contract may not be renewed at the end of the year, the story says. Beck is also considering expanding his subscription video service on the Web, the story notes, citing sources who have spoken with him about his plans.
The report comes as Fox News executive Joel Cheatwood is moving to Beck’s media company, Mercury Radio Arts. Beck’s company has been adding staff and creating Web shows, which the piece says have little or nothing to do with Beck and which require a monthly subscription fee for access.
Beck declined an interview to talk about his plans, the story says, but he issued a statement that said, "I have no intention whatsoever of doing the show I am doing now on Fox anywhere else.”
If he starts a cable channel, he may be taking on a sizable risk, especially since many advertisers have fled his show after he called President Obama racist in 2009, the story notes. As TVBizWire contributor Aimee Picchi reports in DailyFinance.com, Beck’s show not only has fewer advertisers than his lower-rated competitors at CNN and MSNBC, but attracts B-list brands such as cosmetic surgery practice Lifestyle Lift. "The Situation Room" and "Hardball," on the other hand, attract ads from some of the biggest U.S. marketers, such as Procter & Gamble and Microsoft.