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Major Event: TVWeek’s 10th Annual Media Planning Conference

Mar 28, 2011  •  Post A Comment

If you are a Media Planner, you are cordially invited to a great TVWeek event! 

Please Come! It’s the 10th Annual TVWeek Media Planning Conference in association with the Advertising Research Foundation. It’s for free if you work in media planning or at a media agency, it’ll be fun, interesting and informative.

Here are the details:

When: Wednesday, March 30, 2011, from 8:30 a.m. until 11 a.m.

Where: The Grand Hyatt in Manhattan, which is right next door to the Grand Central Terminal. We’ll be in the Manhattan Ballroom on the Lobby level.

We’ll have two panels.

Panel One: Communications Planning. Our panelists include Lee Doyle, CEO of MEC, North America; Pete Regan, EVP and Chief Operating Officer, RJ Palmer; Rich Simms, EVP and Managing Partner, Horizon Media; Steve Tobias, SVP and Managing Director, MarketShare (a top leading media mix modeling company); and Antony Young, CEO of Optimedia, U.S.

Some of what we’ll be discussing includes what make sense and what is just hype in the full-service media plans that your clients demand today. How does one integrate paid media, owned media and earned media? How does one define these terms and what is the intersection between them? What’s up with metrics today? What do planners need to pay attention to? What are the best ways to build brand value and consumer brand connections?

Panel Two: Social Media. Our panelists include Tom Penque, SVP, Managing Director, Havas Digital/Media Contacts; Sheila Seles, Director Digital & Social Media, ARF; Colin Sutton, Managing Director of Group M’s M80; and Shawn Burst, founder, Dukky Technology (a company that aids marketers in monetizing ROI on social media platforms and increasing engagement).

With social media being one of the buzz words that a lot of your clients are throwing around, what are the best ways you can integrate it into your plans? What are the tool sets that really DO matter? What do you need to avoid? How do you keep up with your client’s customers as they are constantly shifting how they are consuming media. How does mobile fit in? Plus much more.

If you are a media planner, or work at a media agency, just email me–Chuck Ross at chkross@tvweek.com to register for free. We need your name, and the names of any of your friends at any media shops who would like to attend, by end of business, Eastern time, tomorrow, Tuesday, March 29, 2011.

If you ARE NOT a media planner or do not work at a media agency, we’d still love to have you attend, but you’ll have to pay an admission fee. For all those details please email Kurt Gardner at kurt@dreamlandmc.com.

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