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Martha Stewart’s Programming on Hallmark Helps Boost Crown Media Earnings

Mar 4, 2011  •  Post A Comment

Martha Stewart’s Hallmark Channel programming in the fourth quarter helped boost parent company Crown Media’s profit to $29 million, compared with just $373,000 a year earlier, reports the Hollywood Reporter.

The story notes that the Hallmark Channel home programming block that airs the "Martha Stewart Show" increased the network’s audience 40% during the holiday period.

Advertising sales in the quarter jumped 13% to $68.2 million, while subscriber fee revenue rose 34% to $22 million, the story says.

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