If the National Football League cancels the 2011 season, DirecTV stands to lose out on up to $750 million in revenue, reports Bloomberg, citing analysts’ estimates.
The largest U.S. satellite-TV provider brought in between $600 million to $750 million in subscription revenue last year through its NFL Sunday Ticket, the story says. The programming allows viewers to watch every NFL game and costs $335 per season on top of regular subscription fees, the story notes.
That means DirecTV has between 1.7 million and 2.2 million subscribers to Sunday Ticket.
It isn’t offered by any other TV operator.
The NFL and the players’ association are exploring ways to save the season, with the league noting it is committed to mediation and players’ association filing suit to avoid a lockout, the story says.