NCC Media has expanded and formalized its local TV sales program under the brand I+, or Interconnected Plus, and the service provides TV marketers with access to millions of additional customers from satellite providers and telco systems, MediaPost reported.
“The new ad sales push also riffs on the first letter of the word ‘Interconnect’–those market-wide cable advertising selling groups that can connect many individual cable systems in a given market,” the story reports.
NCC’s marketing material, distributed this week at the American Association of Advertising Agencies’ Transformation 2011 conference in Austin, Texas, says the program will offer national spot advertisers "integrated reach in the best cable programming to millions of additional TV homes in dozens of markets."
The I+ program is scheduled to launch in mid-2011, with additional markets joining later this year and early next year.
“This is part of the process that the former National Cable Communications started in 2007 when it added local ad inventory from various satellite and telco operators,” the story says. “The goal was to compete with TV stations and national spot TV sales organizations for TV marketers’ national spot budgets. In 2007, NCC began adding inventory from Verizon FiOS in many markets, which will climb to 25 markets this year.”