Study: One Company Controls More Than 60% of Movie-Streaming Business

Mar 15, 2011  •  Post A Comment

The share of the digital movie-viewing business controlled by a single company reached 61% between January and February, a new report from research firm NPD Group found. The results, reported by The Hollywood Reporter, combine downloads and streaming.

The company is Netflix, with cable operator Comcast way behind in second place at 8%. Third place was a three-way tie among DirecTV, Time Warner Cable and Apple, all with 4%, the story reports.

NPD released the data through its VideoWatch Digital tracking service. The company also noted that digital video now accounts for one-fourth of all home video.

“Sales of DVDs and Blu-ray discs still drive most home-video revenue, but VOD and other digital options are now beginning to make inroads with consumers,” NPD analyst Russ Crupnick said. “Overwhelmingly, digital movie buyers do not believe physical discs are out of fashion, but their digital transactions were motivated by the immediate access and ease of acquisition provided by streaming and downloading digital video files.”

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