Ad Forecast Sees Cable Rising Almost 11% in 2011, Outpacing Broadcast TV

Apr 18, 2011  •  Post A Comment

Cable advertising will rise 10.8% this year, making it one of the fastest-growing media segments and far outpacing broadcast television’s expected 2.4% ad growth, reports B&C, citing a report from media agency Magna Global.

"Increasingly, large advertisers with reach and frequency goals are turning to network cable as an alternative national mass medium to broadcast TV, attracted by lower rates and broader options," Magna said, the story notes.

Magna estimates that cable advertising rose 12.4% in 2010, the article adds. Overall, advertising will rise 2.8% in 2011, although without the impact of political and Olympics advertising, that figure would be just 1.8%, the story says.

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