The cancellations of the long-running soap operas "All My Children" and "One Life to Live" are creating fallout for ABC, with one advertiser saying it’s “disappointed” by the decision and announcing plans to pull its ads from the network, according to The Hollywood Reporter.
The advertiser is vacuum maker Hoover. "We will discontinue our advertising with ABC this Friday, 4/22," Hoover marketing executive Brian Kirkendall wrote Monday on Hoover’s Facebook page. "We’re making every attempt to pull our spots from these programs sooner."
The vacuum company has even created a new email address, SaveTheSoaps@Hoover.com, to gather support for the soaps and send it to ABC, the article notes. "All My Children" will end in September, while "One Life to Live" will finish in January, the story says.