Android and Apple devices such as iPhones and iPads will soon be able to play HBO programming, reports the Los Angeles Times. The service will be available to HBO subscribers.

HBO is hoping that offering the service on the iPad will help boost HBO Go, the online viewing service the network began last year. Extending the service to devices comes as HBO, which has been slow to embrace the Internet, realizes that TV viewing is undergoing a viewing revolution, the story says.

Nevertheless, HBO still wants to maintain exclusivity, which is why it’s not offering the service to consumers who don’t subscribe through the pay-TV service.

"What we don’t want to do is devalue the brand," HBO Co-President Eric Kessler said.